Hello,
I'm an Emmy award-winning creative with over 25 years of television, film and digital experience. I have managed several production teams in the U.S. and Mexico; launched an international digital video media company; produced my first documentary film which was accepted by the prestigious LALIFF; nominated for three Emmy's and won one; awarded the Golden Mike for Best Documentary at NBC; wrote, edited, shot, produced and/or directed everything from commercials and digital media content to television programs and documentaries.
At NBC, I was mostly responsible for managing and directing the portfolio of advertising projects for the sales marketing divisions of three television stations including: NBC, Telemundo and KWHY-TV. Additionally, I managed the production on a handful of TV properties ranging from a local car show to a national show hosted by Peter Bart and Peter Guber. I was also the creative director at NBC LA and worked with major brands including: McDonalds, Universal Studios, Lexus & Pepsi.
After producing a documentary for NBC, I chose to produce my own independent documentary on boxing, El Boxeo. My love for the sport and my commitment to create content that features Latino heroes was at the heart of my inspiration. We premiered at several film festivals including the prestigious LA Latino International Film Festival, which culminated in a distribution deal with Amazon.
Later, I left NBC to cut my teeth in the digital space and became the Director of Digital Content Development for Telemundo's Digital OOH division. I created the infrastructure, lead all content development efforts, developed content strategies and oversaw all production.
After five years as the DOD, I left and created my own digital production company, Etopia. We produced thousands of videos in three different languages, spanning a dozen verticals while ultimately achieving over 62 million views! We also managed and directed the launch of the Cypress Hill documentary marketing campaign creating over 100 social media videos while garnering over 1.75 million views on IG, over 600k views on FB and over 78k visits on lndiegogo.
On a personal note, I've trained in a handful of Martial Arts styles for over 15 years and hold a couple of black belts. I even had my very own "Karate Kid" moment in China where I competed in front of thousands of fans. I ran a full marathon in Hawaii, a triathlon in Malibu, danced on stage in Bali, flew a plane, went skydiving, hang gliding, bungee jumping, and have spent time with shamans in Mexico & Costa Rica during my travels.
Personal development is a critical component of my life and have participated in transformational work since 2005. I’ve volunteered a Landmark Education, numerous young men’s conferences in Los Angeles and the Anything is Possible Foundation, a NPO that supports homeless children and young people. I co-wrote and developed the transformational curriculum to support the mentors that volunteer for this non-profit. I also coach both men and women to live a life they love with power and purpose.
I'm happily married and a father of two extraordinary, young girls.